Opinion: Apple should poach Peloton’s talent for Fitness+ without the bike business baggage

[Parker Ortolani]

On Thursday, CNBC reported that fitness unicorn Peloton was in dire straits. The company saw its value plummet on the news that they were “temporarily halting production of its connected fitness products as consumer demand wanes.” As the pandemic starts to move to the back of many minds, there’s been a significant drop in the number of people looking to buy expensive home workout equipment. Because of this, the idea of Apple purchasing Peloton has come back up. It has lingered for awhile, but now the idea is gaining more traction in the press. I think everyone needs to cool their jets.

more…