Concept: With Fitness+, Apple should expand its Apple Watch lineup with a true Fitbit killer

[Parker Ortolani]

By the time you are reading this, Apple Fitness+ will have probably launched. It’s not Apple’s first foray into social fitness but it is a giant opportunity for them to expand the Apple Watch’s user base. Apple Watch is the best selling watch in the world, but there are still tons of people who either want to wear a traditional watch or don’t want to spend the money on a new Apple Watch. The latter tend to purchase Fitbits or other popular fitness bands that still have basic smartwatch features and track their fitness.

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